Bridgeport Capital Privacy Policy
To provide and enhance our marketing services, Bridgeport Capital collects and processes data, including personal information, from a variety of sources such as websites and apps, public sources, and other data compilers. Throughout this Privacy Policy, we refer to the data we collect and process as “Information” or “the Information.”
The Information we collect includes various identifying details, such as:
– Personal email addresses
– Professional email addresses
– Actions associated with an email, such as whether an email has been recently used, and the amount and type of marketing or “email open” activity associated with it
– IP addresses
– Cookies or device identifiers that uniquely identify your browser or device
– Usage data related to email interactions, such as whether you receive, open, or respond to an email, and related details
– Usage data related to website interactions, such as whether you visit or log in to a website, page visits, and other related information
– Demographic information, such as inferred income or age range, household size, or home ownership
– Information on consumer interests, such as products you may be interested in, or hobbies you might have, like being a likely pet owner or a sports or art enthusiast
Some of the above information may be inferred – for example, if a household is located in a wealthy area, we might infer a specific income range.
We may combine any of the Information we collect or receive with other Information to enhance our insights and marketing strategies.
Bridgeport Capital also collects information through its own website (and any other websites we operate) as well as through our business operations. Details about this information can be found in Section 6.
How We Use the Information
Bridgeport Capital uses the Information primarily for our own marketing purposes, including:
- Marketing and Advertising Campaigns:
– We use the Information to develop and implement marketing campaigns to reach potential and existing customers who are most likely to be interested in our products or services.
– This Information helps us tailor and optimize our marketing messages to specific audiences, improving the relevance and effectiveness of our advertising efforts.
- Retargeting Campaigns:
– We may use the Information to “retarget” marketing content to individuals who have visited or interacted with our websites. This may involve using cookie identifiers and email addresses to send personalized marketing communications to these visitors.
- Campaign Optimization and Performance Measurement:
– We analyze and optimize our marketing campaigns by evaluating which messages are most likely to be seen or opened by specific audiences, or which ads are most likely to result in conversions or sales.
– We also use the Information to measure the effectiveness of our campaigns and make data-driven decisions to improve our marketing efforts.
- Database Management and Improvement:
– We use the Information to manage and update our internal databases, ensuring that the data is accurate, up-to-date, and relevant for our marketing purposes.
– We may also perform validation and data hygiene services, such as verifying email activity or removing outdated or incorrect information.
- Internal Operations and Development:
– We use the Information to improve, test, and update our databases and marketing tools, develop new products and services, and secure our systems and services.
Bridgeport Capital Cookie Policy this will go with the privacy policy
This Cookie Policy explains how Bridgeport Capital uses cookies and similar tracking technologies on our website. By using our site, you agree to our use of cookies in accordance with this policy.
What Are Cookies?
Cookies are small text files that are stored on your device when you visit a website. They help us recognize your device, remember your preferences, and enhance your browsing experience.
Types of Cookies We Use
- Essential Cookies: These cookies are necessary for the website to function correctly and provide you with basic services. Without them, the site may not work properly.
- Performance & Analytics Cookies: These cookies help us understand how visitors interact with our website by collecting information anonymously. They help us improve the site’s performance and user experience.
- Functional Cookies: These cookies remember your preferences and settings, such as language choice or region, to provide a more personalized experience.
- Marketing & Targeting Cookies: These cookies are used to deliver relevant advertisements based on your interests and to measure the effectiveness of our marketing campaigns.
Managing Cookies
You can choose whether to accept or reject certain types of cookies:
– By clicking “Accept All Cookies”, you agree to our use of all cookie types listed above.
– By clicking “Reject Non-Essential Cookies”, only essential cookies will be used.
– By clicking “Cookie Settings”, you can manage your cookie preferences and learn more about each type.